Successful blogs have a specific purpose that’s clear to readers. Whether or not a blog relates directly to the product or service the company sells, each blog has a defined purpose readily apparent to readers. You’ll notice this is often the main takeaway for the examples we’re about to review.
Now, let’s dive in.
Marketing Blogs
Marketing blogs cover a wide array of topics related to inbound marketing, social media, content creation, and organic growth. They may focus on one specific field within marketing or cover broad, industry-related trends to help you develop a marketing strategy specific to your business.
1. DWDigitaWeb Blog
DWDigitaWeb is an inbound marketing agency. Their blog educates marketers on useful inbound tactics to help them grow their business and drive organic traffic. They write about lead generation, SEO, and how to use your blog to convert readers into customers.
Main Takeaways:
- The blog educates readers on the importance and impact of inbound marketing on any business.
- Relevant subtopics, such as social media, inbound recruiting, website strategy, and sales enablement, educate readers on all aspects of the marketing trend.
Blog Post Spotlight: The 3 Essential Elements to Create Your Buyer’s Journey
2. HubSpot Marketing Blog
The HubSpot Marketing Blog is also focused on inbound marketing. It teaches readers about the level of organic growth and traffic inbound marketing promotes. The blog attracts a large audience due to the wide variety of inbound marketing topics that are written about, which apply to virtually every type of company.
Note: HubSpot also has a Sales Blog, Service Blog, and Agency Blog.
Main Takeaways:
- It includes several resources (such as closely related CTAs and articles) to support the topics being discussed throughout the blogs.
- The blog’s tone remains the same across all pieces of content which creates a sense of consistency for readers.
Blog Post Spotlight: The 67 Best Instagram Captions for Every Type of Post
3. Scholes Marketing Blog
Scholes Marketing publishes a blog for anyone looking to optimize their website and improve their organic traffic with inbound marketing. Their content educates readers on related subtopics including how to build a great, searchable website and how to generate leads and revenue through content.
Main Takeaways:
- The main function of the blog, which is to teach and educate readers about how to enhance their business and broaden their reach through inbound marketing, is clear to readers through the content they provide.
- The blog gives readers a number of applicable ways to grow and expand reach through inbound marketing.
Blog Post Spotlight: How to Dust Off Your Old Blog Content
4. The Gratified Blog
The Gratified Blog brings a fresh lens to the marketing dynamics of today. Covering everything from the latest in content strategies to the changing algorithms of social platforms, the blog has become a favorite among modern marketers.
Apart from its primary focus, The Gratified Blog has also delved into topics like sales, entrepreneurship, tech, and more.
